There are very few businesses left with no social media presence. This is a good thing, because the power of social media in the business market is undeniable, with a large social media presence often meaning benefits like increased brand awareness, more website traffic, and even higher conversion rates.
However, the road to having and maintaining a powerful online presence as a business involves knowing what to post and what not to post. Not all social media posts will give you good traction. In fact, some types of content can do more harm than good for your business’s social media presence.
Here are three things you should never post on your business’s social media accounts
Personal Attacks or Rants
One thing you should never post on your business’s social media accounts is anything that could be construed as a personal attack or rant. This includes attacking another business, individual, or group – even if they deserve it. Sure, you might get some satisfaction from trashing someone online, but it will reflect very poorly on your business.
For instance, say you have a Twitter account for your bakery business. You see that a local restaurant has given your business a one-star review, calling your cupcakes dry and flavorless. Your instinct might be to go on a Twitter tirade, calling the restaurant’s food gross, and their service terrible. But all this will do is make potential customers question whether or not they want to do business with you.
It’s simply not worth it.
Another big social media no-no for businesses is spam. This includes posting the same message over and over again, posting too often, and tagging people in posts without their permission.
Spam is annoying, and it will only serve to turn people off from your business. It’s important to strike a balance with your social media postings and to make sure that the content you are posting is interesting and valuable to your audience.
For example, if you’re managing a Facebook account for an assisted living facility, you don’t want to spam people’s feeds with post after post about why your facility is the best. Instead, mix things up a bit and post about topics that would be of interest to your target audience, like tips for caregivers, recipes, or articles about aging gracefully.
Finally, you should never post anything on your business’s social media accounts that could be considered confidential information. This includes things like financial information, trade secrets, and private customer information.
Releasing this type of information can jeopardize your business, and it’s just not worth the risk. It can also have legal ramifications. So, even if you’re tempted to post some juicy behind-the-scenes gossip that has the potential to go viral, resist the urge and keep it to yourself if it contains any confidential information.
By avoiding these three types of content, you can help ensure that your business’s social media presence is positive and professional. So, think twice before you hit “post” – it could make all the difference for your business.